Tata Nano International market Essay Example | Topics and Well Written Essays - 2750 words

Tata Nano International market - Essay Example In some sense, the market was flooded with their products and a hedge existed to bar new entrants into this market category (McLoughlin and Aaker, 2010, p. 121). Tata Nano could not compete favorably in this category of the market because its products due to the presence of the stronger brands that had controlled the segment for years. Its pioneering entry into the ultra-low-cost market had the implication of expanding the market niche in the country in ways that increased possibilities and opportunities for local and international players. The growth of this segment of the market resulted partly from the synergies of globalization and liberalization of the market economy. These global forces helped Tata Nano to establish a strong operational base since the growth in the purchasing power of the middle class signaled the ability to own cheaper cars that could align well with the needs of the industry (Thakur, 2009). In general, some of the issues that affected the choice related to th e desire to invent alternative ways of business practice with regard to the global car industry. In essence, some of the issues that related to the growth of the industry revolved around the need to provide the clientele with alternatives away from the generally acceptable ways of conducting business. In this regard, Tata Nano became revolutionary in the manner in which it contributed to the realignment of the global car industry as perceived from the perspective of industry players. Essentially, the need for alternatives was necessitated by the apparent inequalities that favored global players at the expense of the local investors. Strategically, the choice for the ultra-low-cost car market positioned Tata Nano on a vantage position from... Center of discussion in this paper is Tata Nano as one of the companies that created the most innovative approaches in the global car industry. Its intention of manufacturing cheap and user friendly cars received positive remarks from the global markets. Although originally intended for the Indian middle class and low-income earners, the Tata Nano model has spread to other parts of the world. It also continues to receive diverse responses from various sections of the global markets. However, there is a sense in which the company continues to contribute to consistency in growth in car innovations. Some of the challenges that have affected the development of the Tata Nano model relate to the marketing strategies that have had the unintended consequence of lowering its prestige of the car. This effectively locked away the car from the higher-level income of clientele. Much of Tata Nano’s potential lies in the emerging markets. The growth of Tata Nano is tied to the development of new market segments previously ignored by established global players in the industry. It might be necessary to consider the fact that some of the issues that afflict the growth of the industry relate to the relative potential of other companies to engage with the markets and other aspects of business. It is recommended for the company to embark on aggressive marketing strategies that might help the company in redeeming some of the image lost through its single-angled dimension of marketing.

The Importance of the Arts Essay Example for Free

The Importance of the Arts Essay Math was always my least favorite subject in school. I always had difficulty remembering the formulas and all the different rules. I didn’t do well in all the other core subjects either. With no motivation and no interest, my grades quickly suffered. I was always watching movies and television instead of doing homework. So when I saw that I could take acting class as an elective in high school, it was obviously my first choice. Acting class came a little more naturally than math class did. Memorizing lines to a monologue was much easier for me than formulas to some equation. It made me come out of my shell more and communicate more effectively. I began to look forward to tests, which were usually performances, because I would be adequately prepared from all my practices. After taking acting class, I decided to take more performing art classes. Luckily the high school that I went to was the top public school for performing arts in the state. It allowed me to take chorus and dance along with acting. With so many classes I enjoyed taking and doing well in, my grades improved drastically. Taking all these performing art classes quickly became the salvation I needed and taught me many other important lessons. But towards the end of my high school years, funds were cut from schools again. The performing arts department in my school struggled to keep the program strong with the budget cuts. By the time I graduated, a few classes were cut and the ones that were left couldn’t afford the same things. These cuts affected other schools as well. For most schools across America, art programs were first to be cut. An article written by the Education Fund states that, â€Å"during these difficult economic times, arts programs are the first to be sacrificed. In addition, in many schools where classroom space is limited, art studios are now only contained in a cart that is wheeled by teachers from room to room, severely limiting the arts education students receive. † Although our program had not been cut, I was sad to see some of the classes go at my school among many others who enjoyed the arts. In an article written back in 2011 in the New York Times, Anna M. Phillips states, â€Å"The situation is likely to worsen next year if the city goes through with its plans to layoff 4,100 teachers to save $269 million. Estimates released in February project that 350 of those let go will be arts teachers, which would be a 15 percent drop in art, music and performing arts teachers. † With all the classes being cut, students will be the first to suffer. Why would they cut classes that students enjoyed to come to learn? The Arts have become a vital addition in education to help students become more successful. I was firsthand to witness this. The Arts allow students who don’t grasp the teachings of subjects like math and English to learn in a way that is more easily understandable to them. Not all students are the same nor do they learn the same. In an article from USA Today online, Tamara Henry states, â€Å"Schoolchildren exposed to drama, music and dance may do a better job at mastering reading, writing and math than those who focus solely on academics. † Keeping art programs in school can help students do well in school and lead to successful futures. Though it is said that careers in the arts are limited and that being an artist isn’t a real job, Valerie Strauss disagrees. In article she wrote in the Washington post titled â€Å"Why we love artist but not the arts education† she states, â€Å"Top CEO’s around the world are seeking out new employees who can think creatively, be innovative in business development and marketing strategies and show outstanding leadership qualities that will â€Å"wow† clients. This is what businesses need to compete in the global marketplace. In a 2010 study by IBM, interviews with CEO’s representing 33 industries and 60 countries identified creativity as the most important leadership skill for the future. † Despite counter arguments against the arts, it is proven that it can help. That is why the arts are fundamental in education for improving children’s academic success, communication and social skills, and teaching them discipline. After I began to take performing arts class, my grades improved dramatically. The arts have helped many students across America better achieve higher education standards. Test scores prove this and the organization Arts for LA states that, â€Å" In a national sample of 25,000 students, those students with high levels of arts-learning experiences earned higher grades and scored better on standardized tests than those with little or no involvement in the arts-regardless of socioeconomic status. Learning through the arts also appears to have significant effects on learning in other disciplines, with students consistently involved in theater and music showing higher levels of success in math and reading. After a raise in my GPA from my performing art classes, I soon saw another raise. I noticed that I was beginning to do better in my core classes as well. Memorizing lines of monologues and choreography improved my memorization skills helping me with the different formulas and steps of math. Skills learned in art programs can be used towards learning math and English and help students. Jessica Velasco also states in her blog, â€Å"Studying the lyrics of music can teach students about syllabification, phonics, vocabulary, imagery, history, myths, folktales, geography, and culture. † It’s evident that the Arts can improve student’s grades and test scores. It also can improve students’ attendance records. The Arts for LA also states, students involved in art are three times more likely to win an award for their school attendance. I knew when I went to school that I didn’t want to miss any of my acting classes because I didn’t want to miss out on learning something I enjoyed doing. The arts not only benefit students’ minds, but also their social and communication skills. With all of the performances to the public, it’s no wonder that the Arts can improve these vital skills needed everyday. When I first began performing, I was always nervous about talking in front of people. But the pure joy I found in performing made me more comfortable with public speaking. I remember when I was younger I had a bad habit of speaking really quickly when I got nervous. When I took acting class, my teacher made me very aware of the matter. She was constantly telling me not to rush my lines during practices. Now whenever I’m speaking to anyone, I can hear my acting teacher’s voice in the back of my head yelling at me to slow down! As I became more comfortable being in front of people, I began to more make friends as well. The arts are a great way to bring students together and have them work together in a positive way. Henry also states, â€Å"Multi-arts helps with reading, verbal and math skills; improves the ability to collaborate and higher-order thinking skills. † After taking acting classes, I became much more confident with public speaking. It has also helped me to do well in job interviews as well. The communication skills that can be learned through the arts can help students interact with others. Henry also states, â€Å"Drama helps with understanding social relationships, complex issues and emotions; improves concentrated thought and story comprehension. † In acting classes, the teacher not only teaches you memorizes lines but teaches you to be able to comprehend that which you are reading. You learn to express different emotions and work with other people. Working with a group of people so often, your team working skills improve which is very important to a students’ success. As students learn something they enjoy doing, it becomes less of a chore. This makes it much easier for a student to learn discipline. Despite the lazy artist stereotypes, the arts can help motivate students to do work. When I began to take dance much more seriously, I started going to practices 6 days a week. It taught me that if I worked hard enough at something, I would reap the rewards. Henry had this to say about dance, â€Å"Dance helps with creative thinking, originality, elaboration and flexibility; improves expressive skills, social tolerance, self-confidence and persistence. † Students learn persistence not only in dance but also in other areas of art like music. Velasco states, â€Å"Students who take the time to master a musical instrument learn about hard work, practice, and discipline. While performing in a group – like an orchestra, band, or choir – students learn to work together, appreciate teamwork, strive for a common goal, and develop negotiation skills. † Students who learn discipline through art can then apply that to other fields in their lives.

Morrisons Marketing Strategy

Morrisons Marketing Strategy Morrisons is the biggest retailer and chain of superstores in the UK. Morrisons started it business long back in late eighteen century by William Morrisons having head branch at Bradford, England. Steadily it grew its business and operates almost 455 stores in the UK and is a part of stock exchange of FTSE 100 Index. It is operating under Public Limited company label of WM Morrisons. It is a big dealer of food and has won many Awards for best food for its meat, bakeries, frozen foods and many other food items and daily household needs. Definition of Marketing Marketing is not about providing products or services it is essentially about providing changing benefits to the changing needs and demands of the customer (P. Tailor 7/00) Marketing is a long process which requires particular skill to co-ordinate, plan the activities and implement plan for the success of carrying out marketing campaign. This success comes from analyzing market and market research. Task 1. The role of marketing in Company and how it helps contribute to business objectives. Vision of Morrisons Different and Better than Ever It cares for the values of bringing improvement always. Business objectives of Morrisons To maximize its revenue and profit by focusing on being Food Specialist TO be the cheap provider of goods and services to the customers. Role of Marketing in Morrisons In Morrisons, marketing plays an important role in different contexts. Marketing has to deal different departments of the organization where it needs to bring improvements and changes. Role of marketing and sales are of great importance in marketing activity. Direct and indirect marketing are equally important to target the market for Morrisons. For the effective marketing role, Morrisons can take competitive advantage of modern technology which would bring corporate image and better turnover for Morrisons. With effective accomplishment of marketing role, it would be able to fulfill its corporate objective of being first in retail business with profit and sale maximization. An Analysis of the External Factors influencing marketing in Morrisons Markets are highly vulnerable to external market that has great influence on the companies. Proper analysis of external factors affecting Morrisons must be seriously evaluated and managed. PESTLE analysis will help Morrisons to understand impact of these external factors. Political Factors- Rules and laws governing authorities fall under political factors. These authorities put forward laws for the limitations of the company. For Morrisons, political factors like policies and procedures for the business to carry its operations. Economic Factors- are all important factor relating to profit and money. Morrisons is focused on profit maximization wherein it has to take more care of credit crunch and economic downfall. Technological Factor-Â  It relates to use of modern technology and techniques in use for production and sales. Prior concern for Morrisons is to make sure that it uses World Wide Web for its business strategies. Environmental Factors- This factor has become top concern for the world due to global warming issues. Thus for Morrisons, it is important to make use of non polluting machines, technologies and techniques. Legal Factors- It is about issues and difficulties coping up with laws. Morrisons would like to handle legal affairs while planning its growth and expansion activities. Morrisons being in the retail sector faces many more problems due to effect of its external factors. (Bookrags.com, 2006) An explanation of how marketing is used to achieve business objectives Achieving business objectives is possible by possible achieving four levels of objectives. Companies is able to achieve it goals and objectives when it analysis its external and internal factors and focus on the strategy and aims of corporate and marketing level. Corporate Objectives- The overall objective of a company in terms of its vision and goals for coming 5 years is known as corporate objective. Morrisons corporate objective for next five years would be increasing profit by 5% which can be significantly achieved by marketing activities. Marketing Strategies- Corporate objective is straight linked to marketing objectives which is designed by marketing department of the company. Marketing objective should go hand in hand with corporate objective which helps to achieve corporate goals ultimately. Marketing Strategies and tactics- Strategies on marketing expenditure and type of advertising activities, all should be linked back to corporate activities which help company to be successful. Whatever is marketing activities and strategies, it should be focused in the line of companys ultimate goals achievement which is either to maximize profit or to be brand popular. Morrisons can achieve both together with marketing activities. (tutor2u.net.com, 2012) Elements of the marketing process The different element included in the marketings Ps is product, price, place, promotion and price. These are also known as marketing mix which rightly analyzed can bring profit to the organizations. Product- Expanding its customer base through acquisition of more customers is important to Morrisons. This can be done through improving its existing product and introducing more products for new demands. Sale is expected to improve with expansion of its product line. Price- Customers would always like to pay negotiable price for the products that has substitute in the market. Morrisons has always been ahead in offering goods at cheaper price than its competitors. Giving discounts, coupons and best reduced prices. Promotion- Numerous promotion techniques promoting the brand need to be adopted which promotes the product not only nationally as well as internationally. Promotional activities like direct and indirect marketing and advertising needs to be carried out by Morrisons. Promotion needs to be carried out intensively. Place- Right market for right customer is very important. Morrisons needs to understand right market for its product. It has to carry out research on market segmentation and distribution channels for its product. Finding right agents and franchisee internationally becomes a challenge for Morrisons. Morrisons focus on 4ps will help it to find new markets and right price from its right customers. (Antiessays.com, 2012) Task 2-Understanding the principles of marketing through detailed analysis of the marketing mix and segmentation Marketing Mix is an effective strategy for putting up right products and services at the competitive price at the right place in the market. Market segment is another tool that helps to put the product and services to the right targeted customers by segmenting them on the basis of their taste, style and needs. These both tools are considered to be top and effective tools in marketing due to its significance importance in marketing. This both strategies help to put products in the right market due to segmentation and positioning. For marketing of product and for the best sale, right market for the product which can be done through communication which demands advertising. Market segmentation will help to target customers based on geographic, behavioral and psychographic segmentation. This division helps to catch the customer as per their needs and demands. Growth and expansion strategies of the business can be carried out with market segmentation tool. Morrisons has been performing well with its sales, expansion, and diversification and segmentation strategy so far. It just needs to explore more of its stores in international countries which really need diversification and segmentation. As it is a new market, product and market diversification are both essentially important. (scribd.com, 2012) An analysis of the positioning of Morrisons in the market in comparison with other supermarket chains. Positioning of Morrisons in the UK market is very strong due to its strong history and strong marketing strategies. The best thing about Morrisons is its price promise to offer goods and services at reasonable and comparatively lower price. In highly competitive and price war market. Morrisons has positioned itself on the top among the list of other superstores like Asda, Tesco and Sainsbury. Price Promise- It has launched guarantee work by Morrisonss Price Check where it claims to be cheapest superstore. If customer compares the price list with other stores customers find the products very cheaper and better. Thus when supermarkets were surveyed , it was noted that Morrisons was in the lead in its positioning in the market with compare to other superstores due to its price promise, loyalty schemes and various other promotional schemes. .(ceibs.edu.com, 2012) A review of Morrisons main market segments and an explanation of how they have been segmented e.g.: demographic, geographic. Review of Morrisons Main Market Segments Morrisons has already created a strong market in grocery and superstore segment where the products have become customer favorite. For few next coming years, Morrisons would like to expand the market segment of its non-food items into new geographical segments. Morrisons Online-Morrisons has covered huge market in the UK and operates it business with many superstores in various regions. It has showed good increase in revenue in each year. The company is still further planning to increase its revenue stream through maximization of use of Morrisons online with its customers. After capturing good share of supermarket, Morrisons is further developing its strategy to maintain and increase its market geographically. (Morrisons Annual Report, 2011) Market segmentation Market Segmentation is the tool that divides market into segment based on some divisional factors like geographical, demographical, psychological and behavioral segmentation. This segment helps distribution and marketing departments to sell their products and services based upon its demands. Behavioral segmentation- This is based upon behavior, nature and attitude of customers. Morrisons has identified choice of its customers based upon customer database and surveys. It has identified purchasing behavior of its customers into Finer foods, healthy foods, traditional foods and thus have formulated new products range based on this. Psychological Segmentation- This segment focuses on the basic psychological needs of the customers which is based on lifestyles and motives of the customers. Morrisons customers are strongly associated to the brand due to Morrisonss ability to meet its customers requirement which demands cheaper prices and the best services. Morrisons has been proved very effective to deliver products that best suits customer lifestyles and fulfill their motives. Thus its has been successful with meeting its psychological segmentation. Demographic Segmentation- Its about focusing on more locations and market coverage. Morrisons has been strong holder in the UK market but has captured great share of market but it has to more focus on new places and countries which are unexplored but people will value its products and services. Morrisons has segmented its market quite systematically and need more focus on geographic segmentation so as to be strong leader in the market. (Joseph. 2010) An evaluation of the benefits of Morrisons of segmenting markets. 1. Competitive position- Segmentation process helps to identify potential customers to its products. The company is able to derive competitive advantage because of positioning and segmentation. This can be done through proper direct and indirect advertising and marketing. 2. Growth Opportunities- To attract new customers and retain older ones is the main objective of the business. Market can grow only if segmentation is right. Thus growth is possible only through finding right customers. 3. Proper Allocation of Resources- Companys resources are very important and needs to be properly utilized. With segmentation, company would be able to save on its investment due to proper allocation of resources and less in wastage. It ultimately gives good returns on investment. Many more benefits can be derived from market segmentation and some of them are very much potential in achieving business objectives and goals. (Ries and Trot, 1972) Product distribution at Morrisons Efficient methods of marketing and distribution play an equal role in helping company to reach prime position. Many benefits can be derived if company is applying the best techniques to its distribution channel. Morrisons has introduced new transportation technique that aims at low carbon emissions and be eco-friendly. It has been actively working to have the best distribution technique which includes battery-operated vans for deliveries and fuel efficient transportation technologies that emit less of carbon in the environment. Analysis of pricing and promotional strategies at Morrisons Morrisons Pricing Strategy Morrisons is very good at offering its customers products at very low and cheap prices comparatively and offer reduced prices offers. It has proved to be giving the best price by it Price check test and also the big price drop campaign which bring heavy reduction to the products for its customers .(dummies.com, 2012) Morrisons Promotional strategy The biggest promotional technique of that Morrisons needs to bring in is its loyalty scheme club card which brings in great business o the company. The other promotional techniques are directly focuses on the customers which are voucher exchange, coupons at till, petrol promotions, advertising channels and offers on no food items. (dummies.com, 2012) Impact of current technology on marketing activity Businesses are left far behind if they do not use modern techniques. Marketing without modern technology cannot be effective due to its benefits and wide use among customers. Following sure some benefits of modern technology on marketing. 1. With modern techniques businesses can bring great change in products marketing due to creativity. 2. Bring brand awareness at global level due to world wide use. 3. Develops online presence as almost all company are on new technologies like online and internet marketing. 4. Online marketing has been cost effective with great benefits in term of revenue and sales. 5. Modern methods offer various approach to advertise the products due to multi marketing method approach. (Marketingmethods.net 2012) Task 3. Developing Marketing Plan for a new range of products. Methods for researching different market for a new range of ready meals. Primary and secondary methods are the techniques to find new markets for ready meals. Primary technique is a method that will collect data on first in hand with new research and surveys whereas secondary data is the one which is already tested and approved with results. Some techniques are- 1. Data base from companies already selling ready meals. 2. Direct Surveys and Questionnaires-This proves to be expensive and time consuming but gives right knowledge about customer choice. 3. Desk Research-will help to further research on the product and would test the product and send samples in the market which will be reviewed. (Euromonitor.com, 2012) Strategic aims and objectives for the plan. Aims for ready meals marketing is very clear and are as mentioned 1. Aims at customers convenience and costs. 2. Aims at providing better taste with new varieties of spices. 3. Aims at time saving for students, singles and busy and occupied people. 4. Target Market for Marketing activity and reason for choice Target market would be based upon market segmentation for customers. 1. Singles, bachelors, working couples and busy occupied professionals. 2. Market and customers that wish for trying new spices and are time savers. 3. International students and people who wish to work hard and saves money by having ready meals with good taste and spices. Micro and /macro environmental factors affecting the planning- PESTLE analysis of ready meals will help to understand external factors that might affect planning. Political factors- Health and hygiene factors is very important considerations. Policies regarding manufacturing and packing labeling for international level needs also to be taken into focus. Social Factors- Traditional foods are very popular in market, thus it is important to present nutritional part of this ready meal for future focus. It should be like by household and working women. Technological Factor- Ready meals needs to use new packing and labeling techniques with modern techniques so as to ensure safety and modern technology marketing will ensure good business. Marketing Mix for the ready meals Product- Ready meals newly introduced needs to be tested and reviewed by sampling distribution by checking spice level, nutritional elements and salt factor. Price- Customers expect new products with little reasonable and cheaper side on price part. With new products, price factor needs to be satisfied by the customers. Place- As targeted customers are placed in line, place would be promoting it to customers wishing to save time and costs. Promotion- New promotional strategy which adding it to existing product line of micro wave food and easy to cook food. With more effective strategy, Ready meal will prove a big success. Factors relevant to the implantation of the plan Advertising and marketing- For ever new product, it is me too scene when new product takes time to get along with other products wherein marketing and advertising activities plays an important role. Engagement- Customers need to be continuously engaged by means of samples distribution, promotional offers and coupons so as to keep product selling and bringing awareness. Monitoring- Customer follow-up is essential to find out review, suggestions and recommendations which will help to improve product and made better. Conclusion All the companies are concentrating great on marketing activities and strategies as it is the only way to reach customers and bring awareness about the brand. Morrisonss has been a strong brand in the market from quite along time. But in competitive market and competitors like Asda and Morrisons, it is important to retain customers and focus on new through marketing strategies only.

Free Essay - Nora in Act 1 in Ibsens A Dolls House :: Dolls House essays

The Character of Nora in Act 1 of A Doll's House The character of Nora, of Isben's A Doll's House, is particularly difficult to interpret. Her character is constructed by the combination of a number of varying traits.  Ã‚   Throughout Act 1 her ambiguity is particularly prominent. Her frivolous, playful moments are readily followed by moments of practicality and astuteness. It is not surprising that Nora is such a changeable character for she is constantly interchanging between three main roles: a supporting wife, fundamental mother and sexual being. Ibsen uses the metaphor of a doll inside a doll house to portray Nora's attempt to become an individual while confined inside a male dominated world. Her wish to become self motivated is obstructed by Torvald's power over her.   Nora's home is the realization of domestic bliss, preserved and presented like "A Doll's House." Lacking experience of life in the real world and oblivious to the outdoor hardships, Nora is vulnerable. She enters muffled in protection from the outside, portrayed symbolically through her coat, scarf etc. Immediately, Nora appears childlike and coquettish. She orders Helene in an excitable tone to hide the Christmas tree as the children "mustn't see it till tonight." Nora's secretiveness   in wanting to hide the tree, extends further, and is a constant theme. Following Torvald's light- hearted interrogation with regard to whether she has had any macaroons, she becomes nervous and lies, "No Torvald, I promise...No No...Torvald I swear." Of course, this is particularly important as the entire play rotates around Nora's "big secret."   With the entrance of Krogstad, Nora's sense of fun abandons her. Her attempt to enforce her social superiority over him is genuinely intimidated. In her ambitious attempt to be superior she states "one isn't without influence". However, within moments she is forced into pleading "Mr. Krogstad, I don't have any influence." Nora's stereotyped roll as a doll confined to a doll's house constantly being fathered by Torvald encourages her childlike manner. However an entirely different contradicting side to Nora's character is revealed when Nora explains exactly what she did "for Helmer".   Although Nora is a woman who shirks or is probably unaware of her responsibilities (particularly with regard to her children who are under permanent care of Ann- Marie) here she has, apparently, fulfilled something of her duty as a wife.   Her personal attitude to her action, which in her mind saved "Torvald's life" is very childlike.

Nursing Servant Leadership Paper Essay

As we develop into leaders, one of the things we need to know is what it means to be a servant leader. Today such examples are greatly lacking. Servant leadership is a choice by a leader to follow the example of The Jesus Christ and The Mother Teresa and lead by serving, becoming a bondservant and giving his life for others. Servant leadership is an inner attitude of the heart by which a person chooses to place himself or herself under the leadership of Jesus Christ and Mother Teresa. Christ often invited people to follow him. Some followed and many did not. One of the things to understand is the difference between obedience and submission. A person in authority or general leader in our present society can command for obedience. Submission, on the other hand, is a choice by the follower to choose to follow a leader, and also an inner attitude of the heart can never be commanded. Some chose to submit to Christ and followed him. Many chose not to submit to Christ and followed other religious leaders. Christ gives us the freedom to make the choice not to follow or submit. Most religious leaders out there serve the people and community first. The characteristics of a servant leadership as seen by Robert Greenleaf are â€Å"listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, commitment to the growth of people and building the community.† (Greenleaf, 2002, p. #19-25) The first and most important characteristic of an excellent servant leader is listening. A servant leader always listens to the concerns of his/her co-workers, staff members, or patients and tries to find the most appropriate or the best solution to a problem. Leaders have traditionally been valued for their communication and decision-making skills. Although these are also important skills for servant leaders, they need to be reinforced by a deep commitment to listen intently to others. By listening intently, servant leaders seek to identify the will of their group members and help to clarify that will. For example, Mother Teresa had always listened to the concerns and conditions of the poor and needy people; therefore, she dedicated her life into servicing and taking care of people who needed help and fulfilled her main purpose in life by believing that, â€Å"Service to human is service to God† Listening is essential to the growth and well-being of a servant leader. Second, empathy is another important characteristic of an excellent leader. A servant leader strives to understand and empathize with others. People need to be accepted and  recognized for their specialty and uniqueness. An excellent servant leader assumes the good intentions of co-workers and colleagues and does not reject them as people, even when one may be forced to accept certain behaviors. For example, Mother Teresa said that, â€Å"The biggest disease today is not leprosy or tuberculosis, but rather the feeling of being unwanted.† We can see Mother Teresa in her missionary work because she had established orphanages, leprosy outreach clinics, shelters for the homeless, the poor, the disabled, and the blind. Third, healing is one of the most vital characteristics of an excellent servant leader. One of the greatest strengths of servant leadership is the potential for healing one’s self and one’s relationship to others. Many people have broken spirits and suffered from a variety of emotional hurts. Although this is a part of being human, servant leaders recognize that they have an opportunity to help those with whom they come into contact. For example, Mother Teresa showed her empathy toward the diseased and hungry people by providing them with bandages, medicine, and nutritious food. Fourth, a crucial characteristic of an excellent servant leader is awareness. General awareness, especially self-awareness, strengthens servant leaders. Awareness helps one to understand issues involving ethics, power, and values. It lends itself to being able to view most situations from a more integrated, holistic position. For example, Jesus Christ had cured many people who were suffering from leprosy and gave life to many dead people, but he told them not to tell anyone because Jesus Christ knew that only he could make miracle happen, and if rumor had spread about his miracle, then his work of service would be opposed by other religious leaders. Fifth, another important characteristic of servant leaders is reliance on persuasion, rather than using one’s positional authority in making decisions within an organization. A successful servant leader seeks to convince others, rather than giving orders to their workers to follow his/her decision. This particular element offers one of the clearest distinctions between the traditional authoritarian model and that of servant leadership. A servant leader is effective at building harm ony within his/her group. For example, Mother Teresa had persuaded others to help her eradicate the poverty and diseases by providing medicine, bandages, food, and clothes to people who needed them. The sixth characteristic of an excellent servant leader is conceptualization and foresight. The ability to  look at a problem from a conceptualizing perspective means that one must think beyond day-to-day realities. While a traditional leader is more likely to be consumed by the need to achieve short-term operational goals. A servant leader, instead, stretches his or her thinking to encompass broader-based conceptual thinking. The ability to conceptualize is also very closely related to the ability to have foresight. Foresight is a characteristic that enables the servant leader to understand the lessons from the past, the realities of the present, and the likely consequences of a decision for the future. For example, Mother Teresa knew that although she followed Catholicism, she should not preach her religion to people since it would be opposed by the Hindus because they would think that Mother Teresa was converting them from Hinduism to Christianity, and the government of India would stop her service to humanity. The seventh essential characteristic of an excellent servant leader is stewardship. As per definition.com, the stewardship is defined as, â€Å"holding something in trust for another.† Stewardship means an institution in which CEO, staff members, and trustees all play significant roles in holding their institutions in trust for the greater good of society. Servant leadership, like stewardship, assumes first and foremost a commitment to serving the needs of others. It also emphasizes the use of openness and persuasion, rather than control. For example, Mother Teresa used her ability of persuasion to tell others to help her in the noble cause and invited decision of every individual to give better care and services to diseased and poor people. The eighth and essential characteristic of an excellent servant leader is a commitment to the growth of people and building community. Servant leaders believe that people have an intrinsic value beyond their contributions as workers. A servant leader also recognizes the tremendous responsibility to do everything in his or her power to nurture personal and professional growth of employees and colleagues. In practice, this can include actions such as making funds available for personal and professional development, and encouraging workers to be involved in decision-making. Servant leaders also seek to identify some means for building community among those who work within a given institution. Servant leadership suggests that true community can be created among those who work in businesses and other institutions. For example, Mother Teresa had persuaded others to help her with raising  funds to establish clinics for people with diseases and to buy clothes, slippers, and food for poor people. By doing this, she had built a better community within society in many countries of the world. At last, I would like to conclude that servant leaders seek to involve others in decision making, and servant leadership is strongly based on ethical and caring behaviors. It also enhances the growth of workers while improving the caring and quality of organizational life by employing the characteristics like listening, empathy, healing, awareness, persuasion, conceptualization, foresight, stewardship, and commitment to the growth of people and building the community. Indeed, servant leadership offers great hope for the future in creating better, more caring, institutions.

Structures of Resisitance essays

Structures of Resisitance essays The nature of interaction between traditional agrarian society and the modern world has remained a controversial debate amongst anthropologists, sociologists and political theorists. It remains contentious as to whether the dominance of modern values over traditional is desirable; whether the arrival of the market and modern commerce betters or worsens the conditions of rural society and its relationship with the metropol; whether such change is received with apprehension or optimism by the members of rural society. Joel Migdal, for example, puts forth certain arguments proposing the concept of culture contact- that exposure and contact are the causes of change. Migdal identifies three reasons suggesting why such change would be likely to occur: (1) The benefits of the modern far outweigh the benefits of the traditional. (2) The individual is free from severe institutional restraints which would prevent him from making an unimpeded decision. (3) Those individuals who select the new are rational and are optimisers, and those individuals who do not accept the modern fail to do so because of wrong or nonrational values. Most theorists, however, tend to agree that modern society, for good or bad, is clearly encroaching on traditional agrarian society and gradually moulding its values, economic systems and sociopolitical institutions into variants of the modern equivalent. However, this consensus fails to account for one extremely significant fact: that despite the overwhelming economic, political and cultural dominance of the modern world, traditional agrarian structures continue to persist in various forms: the feudal estates of Third World countries, plantations and latifundismos in Southern Italy and much of Latin America, and so on. The questions thus arise: why do such traditional social relations persist in spite of the modern impulse? Why do customs and rituals and so...